PREPARE: The Ultimate Book Marketing Foundation
By Emily Enger
Categories: Book Marketing
About Course
A self-paced video course helping authors of creative genres get ready to share their book with the world.
Course Content
Introduction
-
Welcome!
05:46
Quality Of Your Book
-
Word Of Mouth Buzz
04:09 -
Should You “Write To Market”?
08:07 -
Importance Of A Compelling Cover Design
04:41 -
BONUS: How Do You Write A Good Story? Interview With Editor Mary Kole
37:26
The Elevator Pitch
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The Elevator Pitch: Definition Clarification
03:11 -
What Should An Elevator Pitch Include? Lesson With Editor Mary Kole.
12:37 -
Elevator Pitch For Poets
02:07 -
BONUS: Mary Kole Helps Me Write An Elevator Pitch
10:06 -
Can AI Help Me Write An Elevator Pitch?
03:57 -
Your Turn To Write Your Elevator Pitch
02:11
Your Photo
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What Will You Use Your Photos For?
03:58 -
Photo Shoot Samples
02:56 -
Don’t Overspend On Photos
01:42
BONUS: Trade Reviews
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Trade Reviews Intro
02:14 -
What is a Trade Review?
03:28 -
Understanding The Audience Of A Trade Magazine
05:03 -
Where To Use Trade Reviews
07:29 -
Which Trade Magazines To Submit To
03:30 -
When To Apply For A Trade Review
04:48 -
How To Apply, Plus A Money-Saving Option
05:53 -
Common Concerns About Trade Reviews
06:02
Canva
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Get A Canva Account
06:29
Your Author Website
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What Is A Website?
01:08 -
My Website Perspective
04:15 -
Do You Need An Author Website?
06:52 -
Understanding SEO & Keywords
08:03 -
Is Blogging Dead? Is SEO Marketing Actually Effective?
18:23 -
Sample Website In Progress
12:41 -
Sample Website: How John Enger’s Website Landed His Publisher
47:52
Professional Networking
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What Is Professional Networking?
12:41 -
Networking As A Search For Coworkers
07:38 -
Pitching vs Networking
03:44 -
Exceptions To DM Pitching
04:05 -
Social Media Networking Has Its Limits
06:41 -
How To Get Started With Networking
18:14 -
Networking As Your Career Grows
07:05 -
Don’t Be A Pest
05:25 -
BONUS: Networking Is Secret Ingredient For Award-Winning Poet Danny Klecko
29:22
Your Connection Point With Fans
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Connection Point Intro
02:58 -
How To Pick A Social Media Platform
10:12 -
Everything To Consider About Newsletters
18:01 -
Does This Make Me An Artistic Sellout?
11:20 -
Use AI To Quickly Write Marketing Content
07:24 -
Get Your Custom Social Header Templates
03:52 -
Create A Newsletter Banner In Canva
04:28
Pre-Order Bonuses
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Why Preorders Matter
09:05 -
What Makes A Good Bonus vs A Bad One?
09:09 -
Pre-Order Bonus Ideas
32:36 -
Understand The Copyright/Distribution Rights Issues Of Your Bonuses
17:35 -
Bonuses For Print or eBook Pre-Orders?
08:46
Create A Media Kit
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How Do Journalists Know What The Interesting Questions Are?
03:49 -
What Is A Media Kit?
04:59 -
How To Send Your Media Kit
03:10 -
Simple, Alternative Version Of A Media Kit
02:48 -
Which Journalists Do I Send A Media Kit To?
04:13
Optimizing Your Book’s Sales Pages
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What Is Sales Page Optimization?
04:24 -
What This Module Includes
02:53 -
Amazon Audit: Workshop With The Poetry Salon
17:52 -
Write A Compelling Book Description
18:10 -
BONUS: AI Technology That Writes Great Book Descriptions
06:41 -
Create An Author Central Profile
06:18 -
A Deep Dive Into Amazon Categories
19:12 -
How To Add Editorial Reviews To Your Book’s Amazon Page
05:16
BONUS: Author Marketing With A “Big 5” Publisher
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BONUS: Marketing Is Hard For Authors With Big 5 Publishers, Too. Interview With HarperCollins Author Jenna Miller.
44:19
BONUS: Taxes For Writers
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BONUS: Taxes For Writers Workshop With Peter J. Riley
01:10:01
The End
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You Did It!
00:51
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