PREPARE: The Ultimate Book Marketing Foundation
By Emily Enger
Categories: Book Marketing
About Course
Description Here.
Course Content
Introduction
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Welcome!
00:00
Quality Of Your Book
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Word Of Mouth Buzz
04:09 -
Should You “Write To Market”?
00:00 -
Importance Of A Compelling Cover Design
00:00 -
BONUS: How Do You Write A Good Story? Interview With Editor Mary Kole
00:00
The Elevator Pitch
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The Elevator Pitch: Definition Clarification
00:00 -
What Should An Elevator Pitch Include? Lesson With Editor Mary Kole.
00:00 -
Elevator Pitch For Poets
00:00 -
BONUS: Mary Kole Helps Me Write An Elevator Pitch
00:00 -
Can AI Help Me Write An Elevator Pitch?
00:00 -
Your Turn To Write Your Elevator Pitch
00:00
Your Photo
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What Will You Use Your Photos For?
00:00 -
Photo Shoot Samples
00:00 -
Don’t Overspend On Photos
00:00
BONUS: Trade Reviews
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Trade Reviews Intro
00:00 -
What is a Trade Review?
00:00 -
Understanding The Audience Of A Trade Magazine
00:00 -
Where To Use Trade Reviews
00:00 -
Which Trade Magazines To Submit To
00:00 -
When To Apply For A Trade Review
00:00 -
How To Apply, Plus A Money-Saving Option
00:00 -
Common Concerns About Trade Reviews
00:00
Canva
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Get A Canva Account
06:28
Your Author Website
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What Is A Website?
01:08 -
My Website Perspective
00:00 -
Do You Need An Author Website?
00:00 -
Understanding SEO & Keywords
00:00 -
Is Blogging Dead? Is SEO Marketing Actually Effective?
00:00 -
Sample Website In Progress
00:00 -
Sample Website: How John Enger’s Website Landed His Publisher
00:00
Professional Networking
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What Is Professional Networking?
12:41 -
Networking As A Search For Coworkers
00:00 -
Pitching vs Networking
00:00 -
Exceptions To DM Pitching
00:00 -
Social Media Networking Has Its Limits
00:00 -
How To Get Started With Networking
00:00 -
Networking As Your Career Grows
00:00 -
Don’t Be A Pest
00:00 -
BONUS: Networking Is Secret Ingredient For Award-Winning Poet Danny Klecko
29:22
Your Connection Point With Fans
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Connection Point Intro
02:58 -
How To Pick A Social Media Platform
10:12 -
Everything To Consider About Newsletters
00:00 -
Encouragement To Make Connection
00:00 -
Use AI To Quickly Write Marketing Content
00:00 -
Get Your Custom Social Header Templates
00:00 -
Create A Newsletter Banner In Canva
00:00
Pre-Order Bonuses
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Why Preorders Matter
00:00 -
What Makes A Good Bonus vs A Bad One?
00:00 -
Pre-Order Bonus Ideas
00:00 -
Understand The Copyright/Distribution Rights Issues Of Your Bonuses
00:00 -
Bonuses For Print or eBook Pre-Orders?
00:00
Create A Media Kit
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How Do Journalists Know What The Interesting Questions Are?
00:00 -
What Is A Media Kit?
00:00 -
How To Send Your Media Kit
00:00 -
Simple, Alternative Version Of A Media Kit
00:00 -
Which Journalists Do I Send A Media Kit To?
00:00
Optimizing Your Book’s Sales Pages
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What Is Sales Page Optimization?
00:00 -
What This Module Includes
00:00 -
Amazon Audit: Workshop With The Poetry Salon
00:00 -
Write A Compelling Book Description
00:00 -
Create An Author Central Profile
00:00 -
A Deep Dive Into Amazon Categories
00:00 -
How To Add Editorial Reviews To Your Book’s Amazon Page
00:00
BONUS: Author Marketing With A “Big 5” Publisher
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BONUS: Marketing Is Hard For Authors With Big 5 Publishers, Too. Interview With HarperCollins Author Jenna Miller.
00:00
BONUS: Taxes For Writers
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BONUS: Taxes For Writers Workshop With Peter J. Riley
00:00
The End
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You Did It!
00:50
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