PREPARE: The Ultimate Book Marketing Foundation

Course | $147

Self-paced video course helping authors of creative genres get ready to share their book with the world.

Raise your (virtual) hand if these scenarios are familiar experiences:

  • Every event and marketing opportunity takes a long time to set up and establish.
  • You get interviews in the media, but the conversations are admittedly boring and never lead to much engagement with fans, let alone sales.
  • You have tried to land the opportunities you see other authors get, but very few of your pitches or applications get answered.

Preparation Matters

The key to a successful, stress-free book marketing strategy starts at the foundation. By taking the time to properly prepare, you can ensure that your book is reaching the right audience and that you have the resources necessary to promote your book in the most effective and efficient way. 

Did previous books have less-than-desired success? It may be because you ignored the integral early steps that are key to career growth and prominent visibility. 

The PREPARE course will cover:

  • How to know if your book is truly done or needs one more draft
  • How to leverage trade reviews as early social proof of your book’s quality
  • Is your author website designed to get the attention of industry professionals: journalists, bookstore owners, event coordinators, and agents/publishers.
  • Create multiple-length compelling descriptions of your book and understand where to use each one most effectively
  • Why networking is vital to your growth as an author and—more importantly—how the heck do you do it?!
  • Pre-order bonuses are not just a fad, but they only spur sales if they’re high quality. What makes a useful pre-order bonus vs a gimmick?
  • How to optimize your sales page on Amazon (and elsewhere) so that more readers who land on your page actually buy
  • Are social media, blogs, and newsletters actually essential for an author? Establish a connection point with your readers that matches your personality, honors your time, and fits your personal boundaries.
  • Create a professional Media Kit so you’re ready to land more press coverage and better quality interviews
  • Taxes. Everyone’s least favorite topic, but let’s make sure you are set up properly BEFORE all those marketing expenses start rolling in!

Plus Free Handouts!
This course includes a massive list of high-value pre-order bonus ideas, plus editable Canva templates to help you quickly create all your social media author banners and a professional media kit.

Meet Our Guest Experts

In addition to learning from Book Marketing & PR Coach Emily Enger, students get insightful bonus interviews with several expert guests.

Mary Kole

Former literary agent Mary Kole provides consulting and developmental editing services to writers of all categories and genres.​​ She founded Good Story Company in 2019 with the aim of creating valuable educational content for writers of all categories and ability levels. Mary has appeared at dozens of national and international writers conferences. She has guest lectured at Harvard, the Ringling College of Art and Design, the Highlights Foundation, and the Loft.

Danny Klecko

Klecko is a Master Bread Baker who lives with a Russian Supermodel in a St. Paul mansion located kitty-corner from from where F Scott Fitzgerald wrote his first novel. He is the author of 9 books of poetry and one cookbook. His poetry book “Hitman-Baker-Casketmaker: Aftermath of an American’s Clash with ICE” won the 2019 Midwest Book Award from the Midwest Independent Publishing Association. His poetry has been published in The New York Times. Follow him on Facebook.

Jenna Miller

Jenna Miller (she/her) writes Young Adult books about fat, queer, nerdy girls who deserve to be seen and have their voices heard. When she’s not obsessing over words, she can be found making charcuterie boards, befriending people online, cross stitching, or adventuring in the Minneapolis area. Her debut novel, Out of Character, is available via HarperCollins. Learn more at

Peter J. Riley

Peter Jason Riley is the president of the CPA firm Riley & Associates PC in Newburyport, Massachusetts. He is the author of the book The New Tax Guide for Writers, Artists, Performers & Other Creative People. Peter specializes in taxation for individuals in creative pursuits. You can read more about him by visiting his firm’s website or

Get the course today!

PREPARE: The Ultimate Book Marketing Foundation

Course | $147

Duration: 10 hours

Self-paced video course helping authors of creative genres get ready to share their book with the world.