Create An Author Brand


Workshop is currently past. Click here to be notified about when it will be offered again.

Have you ever opened your favorite social media app and thought, “What the heck am I supposed to post?” Or been interviewed by a reporter and struggled to answer a question because your mind was spinning with “How much is too much to share? Can I go there? Is that appropriate?”

You need to come up with a brand, my friend.

When most people think of a “brand,” they envision a business or corporation. But celebrities, influencers, artists…they all have a professional brand (or “image” or “personality”) that the world knows them for.

What about authors?

An author brand is unique in many ways. Writers are trying to be their authentic selves and not create a deceptive persona as they interact with fans. So many don’t feel the need to consider a professional brand. But this lack of defined image can often leave them drifting and confused when it comes to marketing themselves and presenting an image to the public.

Authors who don’t have a decisive brand also struggle to maintain and grow an audience because their messaging is so scattered. Because they don’t yet know themselves (professionally-speaking), they don’t know how to best position themselves in front of the right readers.

This workshop is for any author who feels like they can’t quite get their hands around their marketing efforts, including:

  • Published authors of any publishing path
  • Unpublished writers trying to define what they want their career to look like
  • Authors of any genre (including children’s books and poetry)
  • Brand new AND established authors

Please note: Due to the interactive and sometimes-sensitive topics that these questions can bring up, the workshop will not be recorded. You must attend live. Thank you for understanding!

In this workshop, participants will develop a “brand guide.” A brand guide is a multi-page document defining one’s mission statement, marketing tone/voice, color scheme/mood, and ideal reader you are targeting, as well as your general public image ethic and your main passions, hobbies, or causes. By thinking through and putting to paper what you want your image to be, you will dramatically simplify future marketing decisions. Why? Because you are focusing your message and keeping yourself in check and on point.

Creating a brand guide for yourself as an author does not have to be restrictive or legalistic. It should actually expand, strengthen and boost your career. Brand guides help you make decisions about things like:

  • Will I publicly talk about controversial subjects? (And if so, how should I position my perspective?)
  • Who is my target audience (aka “ideal reader”) and how can I find them more efficiently?
  • What type of media and podcasts should I pitch myself to in order to find that target audience?
  • How do I change my public image if I don’t like the current perception of myself as an author?
  • What do I want to be known for and how can I take actionable steps to fulfill that goal?

Most importantly: creating an author brand will save you TIME in the long run. At GOOD ENOUGH BOOK MARKETING, we cut through the noise to teach you the essentials of marketing your book so you can skip all the new-fangled distractions and get back to writing. And the best way to keep your marketing tight and focused is to start your career with a brand guide so you don’t have to think about the one million little decisions that are going to come up later.

This workshop will cover:

  • Your marketing voice (ie: tone)
  • How to have a cohesive image as an author even if your books are very different or you write in multiple genres
  • How to redeem/recover your image after a mistake
  • As you grow and change as a person, how do you alter your current public perception without betraying your audience
  • The ways a brand guide can help you come up with ideas to post on social media
  • Colors! Do authors have to think about color palette to the same extent that a business brand would?
  • How understanding your author brand will help you or your publisher come up with better descriptions for your books that better targets that Ideal Reader!

6 reviews for Create An Author Brand

  1. Doug Lewandowski

    Emily knows her stuff. She is thorough, accessible and responsive to inquiries.

  2. Mia T (verified owner)

    Emily is knowledgeable and caring and goes the extra step to ensure her clients have a solidified brand plan by the end of the workshop. Recommended!

  3. Wendell Affield

    Emily’s “Create An Author Brand” workshop certainly got me to thinking. The topics she explored are important for every published author to consider. To name a few–Mission Statement, Vision Statement, What makes me unique, Target audience, Connecting with readers, What is my public voice, and so much more…. I highly recommend this 2-hour program for authors of every genre. Great format–workshop was open to questions and discussion.

  4. Paxton Evers

    Emily’s words of wisdom and practical exercises are excellent for any writer who has a social media presence and/or wants to learn more about how to market themselves. Narrowing down my mission and vision for what I want my stories to achieve has been a game-changer for me as I develop works and plan content. Highly recommend!

  5. Linda MacKillop

    Emily Enger is a wealth of information and able to clearly present the material to authors. This workshop gave me a good understanding of how to think about an author brand with practical suggestions. Nothing too hard for any of us to do!

  6. Karen G

    This was an excellent workshop. I was very comfortable with the process. Emily was very engaged and efficient in our use of time. I came a way with new concepts and useful tools for reaching my goals as a writer.

Add a review

Your email address will not be published. Required fields are marked *